KNGS Advanced Portfolio: Tara Smith

I decided to use PowToon in order to evaluate my use of technology. The incorporation of images & text on one platform was helpful for me as I could analyse the effectiveness of different technological platforms that I'd used visually and also with text.

I have used Youtube, Prezi and a focus group in order to collate my audience feedback. I found that by using a video, as well as comments and verbal feedback I could get a wide range of comments on the video and its ancillary products. Overall, the feedback was positive and confirmed that I had met the demands of the brief and also the demographic, although it is perhaps unclear who the artist is.

I used PowToon to evaluate my combination of my video and ancillary products. I used the image tool to visually compare various elements of my digipak, advert & video. This definitely assisted my evaluation as I could compare whilst also annotating & commenting on their effectiveness.

I have evaluated my use of conventions in a video format. I used iMovie to compile a comparison between my product and the conventional products that I'd researched. I also used information from my documentary in order to assist my analysis - making sure that I was able to carefully consider how I've challenged or developed real media conventions.

I have completed my advert for my artist. The incorporation of the orange/yellow text makes a cohesive package with my digipak, which also takes on the same typography. Hence, creating audience appeal by making an immersive package which display key style motifs that are present in the video, digipak and advert. I have also included quotes from famous feminist icons as well as online download promotions - to appeal to a contemporary 'reformer' audience.