MUSIC VIDEO ANALYSIS: MESMERIZE

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I collated my analysis of 'Mesmerize' by Ashanti and Ja Rule into a prezi. This video is very much a hybrid style, a mix of performance and narrative. Goodwin's theory of amplification is very true of the production and other genre characteristics e.g. a romance are also reinforced.

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MUSIC VIDEO ANALYSIS: DOO WOP (THAT THING)

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In this prezi, I have displayed my analysis of Lauryn Hill's 'Doo Wop'. I found that this video takes on a narrative style, but again is a hybrid with integrated scenes of performance. Moreover, this is clearly a key genre characteristic. Again, the narrative of the contrast between black culture in the 70s and the 90s is very central to the production, rather than any contradicting visuals. Unconventionally, Lauryn doesn't feature much in the video herself, instead the encoded meaning is more important.
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