AUDIENCE SURVEY ANALYSIS

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After analysing my results, it has given me a much better insight into my demographic. I can see what kind of expectations the audience has for the video, a hybrid style is definitely the most popular style. It's also useful to note that Beyoncé is the most popular artist and a lot of my audience class themselves as aspirers, which reflects the convention of material things being incentivising for example flash cars etc. Over three quarters of respondents watch videos on Youtube which shows how important the visual iconography is. Beyoncé and Rihanna's print adverts were the most popular, both of which are the most conventional of the genre. So, overall, based on the analysis, I would lean towards the more conventional side of R&B productions in order to sell the artist.

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